UNO Foam Mattress

Dr. Gav UNO foam mattress is packaged in a human-sized rectangular corrugated cardboard box. Printed continuously on all four sides, Dr. Gav's blue and green were chosen for the products essential information, creating an amusing approach to the graphics and texts. The UNO logo is a clue to the product's flexibility and softness lending its characteristics to the headlines, texts and illustrations. The brand language is simple, fun and amusing directed at young urbanites and students.

Design, Illustrations and Copywriting: EddieGoldfine

Photography: Omri Meron